The Ice Princess Logo Design

The Ice Princess is an ice cream stand and vintage ice cream truck at Bank of New Hampshire Pavilion. When you think of ice cream trucks, you think back to summers of your childhood, it invokes the feeling of simpler times, we wanted to work that feeling into this logo design and because it was a vintage style ice cream truck, The Ice Princess logo had to have a retro, old-school look as well. This design was inspired from 1950's style diner logos, bringing a touch of nostalgia to a very modern concert venue setting, while also having bold enough colors and shapes to be noticeable from a distance away.