Micro Maine Logo Design & Advertising

Micro Maine was an event organized by Banchmark Real Estate in which we took a group of people on a "Curated Romp" throughout the city of Portland, Maine highlighting some of the unique independent businesses that make micro-living possible in the city, all culminating in the grand opening of Benchmark's condominium project, 30 Lofts, which featured some of those modern micro living ideas within the design and architecture.

For the logo design, I went with a minimalist feel, invoking a Scandinavian aesthetic which is very in line with what we were trying to market. The black and white color scheme and modern, sans-serif type also insured that the logo would stand out against the hustle and bustle of the city.